Press Release: Peter McCarthy and Mike Shatzkin Announce New Digital Marketing Services for Publishers
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Often the issues uncovered are surprisingly basic but hard for an untrained eye to see. Citing a recent example, Shatzkin says, "At the other extreme, we find authors - even with big houses - with the most fundamentally flawed online presences including a recent case where an author's website had an archaic version of a 'do not crawl' instruction in 15-year old code. Of course, that means Google couldn't see it!"
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- People:
- Peter McCarthy
- Shatzkin
- Places:
- New York
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