Press Release: Peter McCarthy and Mike Shatzkin Announce New Digital Marketing Services for Publishers
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McCarthy employs a broad range of tools and tactics to optimize an author's online presence and he applies insights gleaned online to the physical channel. "Sometimes the most famous authors offer major challenges because there is so much activity on the web for them that getting the new book to cut through the noise in, say, search can be very challenging. Then again, regional interest can be seen and capitalized on. Social media efforts often enable insights into the demographics, beliefs, and behaviors of core audiences and suggest others - online and off."
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- People:
- Peter McCarthy
- Shatzkin
- Places:
- New York
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