Press Release: Peter McCarthy and Mike Shatzkin Announce New Digital Marketing Services for Publishers
Says McCarthy of self-publishing authors, "An author is an author and a book is a book. The techniques for identifying audiences do not change based on how one gets to market."
The first set of offerings include "foundational" and "comprehensive" reports for both titles and authors, as well as a "proposal quick-check" that reports on the digital marketing potential for a proposed project. In addition, the company has delivered a number of highly detailed customized reports on authors and brands. These projects are more extensive and expensive, depending on the extent of an author's online presence, and provide a "360-degree" assessment of an author or publishing brand. Other projects include executing paid media efforts on behalf of authors and brands.
- People:
- Peter McCarthy
- Shatzkin
- Places:
- New York