The Corner Office: A ‘Professional’ Approach to Multiformat Publishing
McGraw-Hill Professional President Philip Ruppel on how his company jumped on the digital bandwagon early and is now enjoying the ride.
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● In what area(s) will you be investing most heavily in 2011?
Ruppel: … We will continue to build our capabilities in the digital arena, whether in new product development or marketing or sales. It is still an emerging opportunity for all of us, but we know we need to be market leaders. And market leadership requires investment—in technology and in people. BB
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