The Corner Office: A ‘Professional’ Approach to Multiformat Publishing
McGraw-Hill Professional President Philip Ruppel on how his company jumped on the digital bandwagon early and is now enjoying the ride.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Ruppel: … What we found was that the more functional apps, the ones that deliver real value and help in the workflow, are the ones that sell—regardless of price. Seems logical now, but this wasn't so clear a year ago.
We now understand what customers respond to—and what they will pay for—and we are adjusting our app development with this in mind. For McGraw-Hill, medical content continues to be strong in this environment, and test prep and certification is also strong.
0 Comments
View Comments
- People:
- Barnes
- Philip Ruppel
E
Janet Spavlik
Author's page
Related Content
Comments