The Corner Office: A ‘Professional’ Approach to Multiformat Publishing
McGraw-Hill Professional President Philip Ruppel on how his company jumped on the digital bandwagon early and is now enjoying the ride.
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● What is MHP's e-book strategy?
Ruppel: [We] participated in many of the early e-book launches well over a decade ago. … Our philosophy then and now is that we need to be part of these ventures. And so, when the e-book business really started to gain traction about two to three years ago, we were well-positioned to be a major player. … Our content was, for the most part, in the right format. We had worked out any rights issues years before in our contracts. We had built a robust content management system whereby we could supply distributors with files when and where they needed them.
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