The Corner Office: A ‘Professional’ Approach to Multiformat Publishing
McGraw-Hill Professional President Philip Ruppel on how his company jumped on the digital bandwagon early and is now enjoying the ride.
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So today, we have over 5,000 books in e-book format. … Books that are printed now should have an e-book released near the publication date, if not before. Where we can, we want all of our books to be available as an e-book.
… Our customers are very comfortable with reading a book in both print and digital formats. In fact, many of our customers—most of whom are professionals, in business—have been accessing and reading content on computer screens for years.
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