The Corner Office: A ‘Professional’ Approach to Multiformat Publishing
McGraw-Hill Professional President Philip Ruppel on how his company jumped on the digital bandwagon early and is now enjoying the ride.
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In the new digitally focused organization, attracting talent that is comfortable with a digital agenda is equally challenging. … Finding people who are comfortable with moving a digital program forward, where the rules are being written as we speak, that's the challenge.
● How have you determined which titles to offer as apps, and what has been the customers' response?
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Janet Spavlik
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