The Corner Office: A ‘Professional’ Approach to Multiformat Publishing
McGraw-Hill Professional President Philip Ruppel on how his company jumped on the digital bandwagon early and is now enjoying the ride.
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With the migration to digital come further challenges, such as how to keep pace with enhancements in technology, new uses of digital content and talent management. Technology is changing at a very rapid pace. We are seeing enhancements to existing devices and the introduction of new apps appearing at breakneck speed. For a large organization like McGraw-Hill, how do you keep pace with these developments? The answer is to cultivate an entrepreneurial mind-set and an innovation culture within the organization. … We knew we had to experiment with the app community. And not all the apps are hits. Some are clearly better than others. But the knowledge and experience we gained in building these with our partners is invaluable.
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