Pressing Matters Face the University Press Market
New business Models, mounting manufacturing costs and market changes are all top-of-mind for the university press.
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Pochoda feels that the greatest long-term financial success may be found in the short-run presses.
“Some [university presses] are looking to books that speak to general social and cultural issues that a lot of mainstream publishers don’t find profitable enough,” he explains. “Short-run protects against going out of stock and having to take unsold inventory and throw it out,” Pochoda says.
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Eric Butterman
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