Pressing Matters Face the University Press Market
New business Models, mounting manufacturing costs and market changes are all top-of-mind for the university press.
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“We should be reporting to academia more and get them at our workshops and conventions to understand our business better,” he says. “We run our press in Spokane, and the university is 20 miles away. In many ways, this represents the gulf of misunderstanding between us.”
Looking to the Future
O’Hare, whose press publishes 20 to 25 books a year, says knowing your niche still will be the best strategy for university presses in the next decade.
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Eric Butterman
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