Pressing Matters Face the University Press Market
New business Models, mounting manufacturing costs and market changes are all top-of-mind for the university press.
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Print Costs May Force Changes
Publishers who continue in print, however, are facing what many feel is a paper crisis due to energy costs.
“The paper cost is part of why you need to change the focus to selling a single book twice as much as opposed to two books half as much,” says Nelson, suggesting that publishers need to be even more selective about what they are publishing. “We just have to raise the standards more than in the past, which is a good idea anyway.”
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Eric Butterman
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