Pressing Matters Face the University Press Market
New business Models, mounting manufacturing costs and market changes are all top-of-mind for the university press.
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“As a Western press,” she says, “we don’t, for example, publish books about China or have an international list at all. You grow from your strengths, and that’s always been good wisdom in my 30 years in the business.”
Armato also sees online searching and pay-per-view programs being added into the mix, though he wonders how it will stand up to recent competitors.
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Eric Butterman
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