Pressing Matters Face the University Press Market
New business Models, mounting manufacturing costs and market changes are all top-of-mind for the university press.
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“There are so many players to contend with, from eLibrary to Google,” he says. “That’s why it’s important that we keep up with the times, rather than watch technology leave us behind.” BB
Eric Butterman is a New York-based writer and creator of the seminar “Better Business Writing: From E-mails To Everything That Makes You Money.” He can be contacted at ericbutterman@yahoo.com.
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