Pressing Matters Face the University Press Market
New business Models, mounting manufacturing costs and market changes are all top-of-mind for the university press.
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Joanne O’Hare, director of the University of Nevada Press, agrees that digital short-runs take the pressure off the quantity of sales you need for profit, but she says, “the quality of the printing is still clearly lacking, so that affects how much we’ll involve ourselves.”
A Gulf of
Misunderstanding
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Eric Butterman
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