The Quirky Side of Publishing
Now that his “dirty, little secret” is out, President and Founder David Borgenicht talks about what Quirk Books—and other publishers—must do to remain successful in an increasingly competitive multimedia world.
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● Last year, your company inked a deal with CBS Interactive, in which CBS produced a series of webisodes based on the Quirk title, “How to Survive a Horror Movie.” What has the reaction been to the webisodes?
Borgenicht: … People were definitely intrigued and admired, or were jealous of, the fact that a major media company was essentially becoming a marketing partner for our book, in addition to giving us a little bit of money to license it. The deal we did with CBS was much more of a marketing and promotional deal than it was a big licensing deal. … It impacted sales of the book. ... It was a book that we had modest expectations for, but … it became a book that was much more a sleeper success last year.
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Janet Spavlik
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