The Quirky Side of Publishing
… By thinking of Quirk as an entertainment company and a creator of quirky products, it gives us an opportunity to look at other kinds of companies that are having successes, whether they’re toy companies or stationery companies or Web sites, and look at their business models and take some calculated risks about where we want to go. … It’s risky to the extent that we’re not looking at our existing accounts and projecting growth just based on those existing accounts. At the same time, when you look at … the flatness that exists in terms of bookselling, and the softness that exists in the retail marketplace, I feel like it’s less of a risk to try to expand in the areas of new business and licensing and rights than there is in just relying on all our key accounts to be around forever. …
- Companies:
- Quirk Books