The Quirky Side of Publishing
Now that his “dirty, little secret” is out, President and Founder David Borgenicht talks about what Quirk Books—and other publishers—must do to remain successful in an increasingly competitive multimedia world.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
● How do you set financial goals for Quirk?
Borgenicht: Setting financial goals has been an interesting challenge for us. … We didn’t have to struggle for cash from the start, because the books were selling in much larger numbers than one would reasonably think a small, startup publisher would sell. We also had the benefit of owning “The Worst-Case Scenario” brand, which was a huge franchise from a licensing and a publishing perspective, and that was bringing in a lot of revenue as well. …
0 Comments
View Comments
- Companies:
- Quirk Books
E
Janet Spavlik
Author's page
Related Content
Comments