The Quirky Side of Publishing
Now that his “dirty, little secret” is out, President and Founder David Borgenicht talks about what Quirk Books—and other publishers—must do to remain successful in an increasingly competitive multimedia world.
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… We have [also] done some custom publishing with film studios now for books based on some of their [movies]. [For example,] we did a book with Paramount last year, a “Blades of Glory” quote book, which we didn’t distribute to the trades. … We produced [it] for Paramount to sell to Circuit City with the DVD [as a package]. … We’ve really seen the power of the entertainment industry as a whole, and have the attitude that we’re a part of it. …
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- Companies:
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Janet Spavlik
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