The Quirky Side of Publishing
Now that his “dirty, little secret” is out, President and Founder David Borgenicht talks about what Quirk Books—and other publishers—must do to remain successful in an increasingly competitive multimedia world.
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● How did that deal come about?
Borgenicht: … [It came] about because of the author’s connections. … We’ve spent a significant amount of time over the past five years building up relationships and connections in Hollywood. … I think the [CBS deal] is … indirectly a result of those efforts. The author we hired to write the book was someone who, at one point, we were working with in a “producerial” capacity … to pitch a TV series based on our “Baby Owner’s Manual.” So [the deal was a result] of the fact that we were networking out there, and pitching shows and getting options and pilots signed.
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- Companies:
- Quirk Books
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Janet Spavlik
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