The Quirky Side of Publishing
● How has rights and licensing played a role in your business?
Borgenicht: … One of the things that makes Quirk unique is that we originate or develop the concept for 75 percent to 80 percent of the books we publish. … [So,] we can control most of the rights and the subrights and most of the merchandising rights, and we’ve really made that a major part of our business already. … We acquire books from agents and packagers as well, but because most [of our books] are conceived and developed in-house, that gives Quirk a unique opportunity to maximize subrights and licensing and other channels of revenue from the content we create. And that does position us to be an entertainment company more than a lot of publishers have an opportunity to be. … We’re not a publisher that just does a land-grab for rights, but we very consciously maximize and look to sell our books in all the different ways you can sell books, at all different kinds of retailers and to all different kinds of licensers, in all different kinds of mediums. …
- Companies:
- Quirk Books