The Quirky Side of Publishing
We almost postponed the startup phase for a couple of years until the realities of publishing set in a bit, and we started to see returns and looked at how much inventory we had that wasn’t moving anymore, and had to really address the kinds of questions a startup business usually has to address in the first couple of years. … Now, [we have] the benefit of history behind us in a lot of different areas [such as] our retail sales … and our growth and profitability in custom publishing. … [And] as we see the history and potential of … more digital and more Web-oriented ventures, it becomes easier to set financial goals. In general, we believe that by the end of 2010, we can be a company that generates half its revenue outside of the retail environment of book publishing. We’re not there yet, but right now I think the potential of subrights, licensing, nontraditional custom publishing and other new areas is really significant, and is going to be a big part of our future.
- Companies:
- Quirk Books