Web 2.0 For Dummies
Now in its third century of publishing, John Wiley and Sons is finding new ways to connect its customers with its content.
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As WileyPlus has grown, it has drawn from strengths in other areas of the company, from adopting journal-pricing models and online platforms established in STM, to working with editorial staff to figure out how to best adapt content to the medium. In the future, Lieberman says, WileyPlus will return the favor, providing a structure that can be adapted to deliver content through other business models within the company.
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