Web 2.0 For Dummies
Now in its third century of publishing, John Wiley and Sons is finding new ways to connect its customers with its content.
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A recent example of this came with the November 2007 launch of Fisher Investments Press, a joint initiative between Wiley and Fisher Investments, a Woodside, Calif.-based money-management firm.
“We did a book with [Fisher Investments CEO] Ken Fisher, which was very well-received,” Pesce says. “We decided to go beyond simply doing another book to building an imprint around the Fisher name.”
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