Web 2.0 For Dummies
Now in its third century of publishing, John Wiley and Sons is finding new ways to connect its customers with its content.
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Maintaining and building that audience, however, requires an attention to delivery modes that coincide with the ways people access and use information today. It also requires an entrepreneurial approach to publishing that can identify consumer needs and build a name around the fulfillment of those needs.
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James Sturdivant
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