Web 2.0 For Dummies
Now in its third century of publishing, John Wiley and Sons is finding new ways to connect its customers with its content.
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“People talk about whether content or delivery matters more, but it’s really not an either-or equation,” Pesce says. “Years and years ago, it was all about content. Today, content is as important as ever, but successful publishers need to have content delivered in ways that are convenient to people.”
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James Sturdivant
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