Web 2.0 For Dummies
Now in its third century of publishing, John Wiley and Sons is finding new ways to connect its customers with its content.
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“I think branding matters today more than ever, because of the wide array of content choices,” Pesce says. “There are only a certain number of hours in the day, and if I need to gain access to something, I will go somewhere I’ve gone before.”
Wiley’s highly regarded stable of brands, which in addition to “Frommer’s” and “For Dummies” includes the “J.K. Lasser” tax publications, “Webster’s New World,” Wiley InterScience and the medical journal, “Cancer,” are trusted sources that audiences turn to in order to address specific needs.
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James Sturdivant
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