Web 2.0 For Dummies
Now in its third century of publishing, John Wiley and Sons is finding new ways to connect its customers with its content.
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By building an “umbrella brand,” Pesce says that Wiley can draw on the expertise of the investment firm and be creative in developing new franchises and platforms for reaching customers. As with the company’s other brands, the franchise can build a level of trust and establish consumer habits that reach across delivery platforms.
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James Sturdivant
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