Web 2.0 For Dummies
Now in its third century of publishing, John Wiley and Sons is finding new ways to connect its customers with its content.
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“We thought it would be great to give faculty a manual in print, and there’s nothing with greater recognition than the ‘Dummies’ brand,” Lieberman says. “People love that book—it’s something we give to faculty so that they can get up to speed quickly.”
Strike Up the Brand
“WileyPlus For Dummies” illustrates the potential for brand promotion across businesses, even in a global company.
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James Sturdivant
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