Web 2.0 For Dummies
Now in its third century of publishing, John Wiley and Sons is finding new ways to connect its customers with its content.
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It is this commitment to meeting customers’ needs that, literally and figuratively, connects the company to its past.
“Publishing is still a business of people’s relationships,” Pesce says. “As we move into year 201 and counting, what we’re looking at is the opportunity to use technology to serve our customers better. That’s what really makes it special.”
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James Sturdivant
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