Borders Closes Stores in 200-Plus Cities: What Lies on the Retail Horizon?
A new opportunity may exist for indie bookstores.
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Offline-Only = Off Course
Another way to reach new customers is through robust e-commerce. "Any bookseller who is not selling online is almost certainly missing out [on] sales," says Richard Davies, merchandising manager at AbeBooks. "In today's global bookselling market, booksellers should consider selling through as many channels as possible—their own shop, their own website, online marketplaces, book fairs, festivals, etc. There are booksellers who only sell online and there are booksellers who use online sales to complement a robust offline offering. It depends on the books—niche-category books are ideal for the Internet."
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Jim Sturdivant
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