Borders Closes Stores in 200-Plus Cities: What Lies on the Retail Horizon?
A new opportunity may exist for indie bookstores.
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Initially, most of the demand on the Espresso Book Machine was for Google-scanned books (sold at first for a flat promotional fee of $8 a book; the store now utilizes page-based pricing). Since then, a large market for printing self-published books has opened up, prompting the creation of a separate section of the store and website dedicated to titles published on the premises. Local customers can order books to be printed and delivered by bicycle, which gets books in their hands faster than Amazon could, and has the added benefit of being eco-conscious.
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Jim Sturdivant
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