Borders Closes Stores in 200-Plus Cities: What Lies on the Retail Horizon?
A new opportunity may exist for indie bookstores.
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"They are really defining the cutting-edge of commercial bestsellerdom," he says of the big-box chains. "We would love to have people coming into our stores and buying the next John Grisham or Patricia Cornwell, but we know, given the deep discounting and behavior patterns that have people convinced they get better value for those kinds of books at a Target or Wal-mart, we will not be able to compete on that playing field on a price-point basis. So we try to cultivate a market that is deeper, more midlist-driven and backlist-driven."
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Jim Sturdivant
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