Borders Closes Stores in 200-Plus Cities: What Lies on the Retail Horizon?
A new opportunity may exist for indie bookstores.
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Of course, the future of book retailing will not hinge on any one factor, whether economic, technologic or demographic. All parties seem to agree there is room for a variety of players in a multiplatform future. "People assume the book-buying experience has become a commodity experience and is [only] about price," Mayersohn says. "But I think people appreciate the experience of going in a brick-and-mortar store … [where] we provide a curated selection of books." Other consumers appreciate the convenience of an online order or instant download, or a used bookstore's thrill of the hunt.
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Jim Sturdivant
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