A New Era of Book Marketing
The A Group's Tami Heim on how publishers can help their authors maximize the social media space.
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Britt Brouse
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<%2Fa><%2Fa>Much%20has%20changed%20in%20the%20way%20authors%20publish%20and%20promote%20their%20books.%20With%20the%20growth%20of%20online%20book%20sales,%20consumer%20adoption%20of%20digital%20books,%20and%20social%20media,%20even%20more%20channels%20are%20available%20for%20authors%20and%20publishers%20to%20connect%20to%20audiences.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fpublishing-veteran-a-group-partner-tami-heim-book-marketing%2F" target="_blank" class="email" data-post-id="5165" type="icon_link">
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When they release books, all of the sudden there's an immediate audience to go to and, if you are connected to that audience, that audience will write reviews, they will Facebook about it, ... tweet about it, ... do their own blogs about it. ... If you can get a group of people who are raving fans about the message, that they just want to tell somebody about it, then all of a sudden, that's the marketing of this century.
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