A New Era of Book Marketing
The A Group's Tami Heim on how publishers can help their authors maximize the social media space.
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Britt Brouse
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Extra: What makes an author's Facebook page effective?
Heim: I think ... engagement ... where the author is engaged [with fans], talking about where they are or who they're meeting, and just observing life. I also think you have to have multimedia-show where you're speaking ..., when new books are coming out, and video. Video is great-it's easy, it's viral, you can post it on YouTube.com and spread it.
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