A New Era of Book Marketing
The A Group's Tami Heim on how publishers can help their authors maximize the social media space.
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Britt Brouse
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Extra: What tools can authors or publishers use to monitor an author's online reputation?
Heim: There's a lot of applications out there that can give you feedback on your performance on various sites. Google Analytics and Google Alerts can immediately find what's being said out in the [online] world about you. If you are an author, and you are active on, let's say, a Twitter platform, you can go to a source like Klout.com, put the Twitter handle in, and it just shows you metric after metric of what's going on with your audience-how are they responding, how far is your reach, what's the content that you are putting out there that is most shared.
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