A New Era of Book Marketing
The A Group's Tami Heim on how publishers can help their authors maximize the social media space.
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Britt Brouse
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<%2Fa><%2Fa>Much%20has%20changed%20in%20the%20way%20authors%20publish%20and%20promote%20their%20books.%20With%20the%20growth%20of%20online%20book%20sales,%20consumer%20adoption%20of%20digital%20books,%20and%20social%20media,%20even%20more%20channels%20are%20available%20for%20authors%20and%20publishers%20to%20connect%20to%20audiences.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fpublishing-veteran-a-group-partner-tami-heim-book-marketing%2F" target="_blank" class="email" data-post-id="5165" type="icon_link">
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... All of these things, I would say, are more directional, not absolute. I think if you are an author or communicator in this space, it's about taking a look at all of these things so that you can see directionally the impact that you're making. ... You have to be holistic in the way that you see that information, make minor adjustments, and then go back and review the measurements again to see if you're making progress.
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