Show Notes: Kindle and Google and Nook, oh my!
Report from the Digital Book World Discoverability and Marketing Conference, Day 2
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Brian Howard
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•Jessica Best of Emfluence delivered a compelling session on the enduring power of email marketing, providing a list of musts for successful email marketing:
- Targeted
- Relevant
- Accessible: Images (23 percent of your audience will have images off by default in their email client, so make sure your text is readable)
- Accessible: mobile (25-70 percent of your email list will read something via a mobile channell)
- Quick to Digest (short)
- Timely
- Cross Promotional
- Permission Based
- Integrated
- Branded
- Creative
•Rounding out a day highlighted from reps from big players in publishing, Sasha Norkin, VP of Digital Marketing, Barnes & Noble, will be speaking this afternoon on "How You Can Use the B&N and Nook Platform to More Effectively Market and Sell Your Books."
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Brian Howard
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