Show Notes: Kindle and Google and Nook, oh my!
Report from the Digital Book World Discoverability and Marketing Conference, Day 2
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Brian Howard
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“Most publishers are working with a flawed model,” said Pulizzi, noting that publishers are too consumed with channels: books, ebooks, etc. “Focus on being the leading information provider in your niche,” regardless of what channel you’re publishing in.
Pulizzi’s message was to focus on niche, suggesting that general interest publishers focus on specific audience groups and market to them. “If I were a big publisher, I’d chop it up and focus on audience groups.”
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Brian Howard
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