Show Notes: Kindle and Google and Nook, oh my!
Report from the Digital Book World Discoverability and Marketing Conference, Day 2
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Brian Howard
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He provided a 99-to-1 ratio of free content to paid content, noting that free content creates social presence, building a publisher’s image as an expert. Once expertise is established, events, books and consulting can be sold.
He also gave a prescription for social media success, something he called Social Media 4-1-1, the idea being that of every six items you share on social media, the first four should be sharing content from your followers/influencers, one should be your own content and one should be a sales offer.
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Brian Howard
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