Show Notes: Kindle and Google and Nook, oh my!
Report from the Digital Book World Discoverability and Marketing Conference, Day 2
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Brian Howard
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Fine also gave a bit of solid, if blunt, advice, regarding upkeep of metadata on the Amazon landing page for most any book: “You may have an amazing website on your own. Your publisher may have an amazing website. But right now, this is your book’s home page on the web.”
•Joe Pulizzi, founder of Content Marketing Institute (and who’ll be running November’s Content Marketing World conference in New York) gave a Tuesday morning presentation that turned a lot of conventional wisdom on its head.
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Brian Howard
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