Show Notes: Kindle and Google and Nook, oh my!
Report from the Digital Book World Discoverability and Marketing Conference, Day 2
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Brian Howard
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•A busy morning here also featured a short technology session from Google’s Daniela Crocco, who discussed the Google Ad Sense campaign employed by Tim Ferriss, author of “The 4-Hour Workweek.” Ferriss’ original title for his bestselling book— Drug Dealing for Fun and Profit—had been roundly rejected by, among others, Walmart which was going to distribute it, so he tested six titles using Google Ad Sense to arrive at his NYT and WSJ No. 1: “The 4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New Rich.” Crocco also shared the insight that of the 211 million Internet users in the USA, 56 percent bought at least one book in 2011, which adds up to 123 million online book buyers.
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Brian Howard
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