Morton’s Writes the Book on Steak
Steakhouse teams with Clarkson Potter on “Morton’s Steak Bible” to help promote Morton’s brand.
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“It’s a huge endeavor,” he says. “It touched about 50 people … in our company over three years … everything from recipe development to the photography to the logistics of putting the [publicity] tour together. It’s a huge undertaking for us, especially the way we decided to do it, which is in a significant way.” BB
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