Morton’s Writes the Book on Steak
Steakhouse teams with Clarkson Potter on “Morton’s Steak Bible” to help promote Morton’s brand.
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Drake says he is not yet privy to the book’s precise sales numbers, but that he has “been told [Clarkson Potter] is very satisfied that they are already meeting initial sales goals.” He adds that Mortons.com sold more than 400 books online in the book’s first three days alone.
Despite the enormity of the three-year book project, Drake says Morton’s did not bring on any additional staff.
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