Morton’s Writes the Book on Steak
Steakhouse teams with Clarkson Potter on “Morton’s Steak Bible” to help promote Morton’s brand.
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“For us, it’s been a partnership [between Morton’s and Clarkson Potter],” says Rica Allannic, the Clarkson Potter editor who worked on the book. “I think in working with our team, it has been a question of who has the best [publicity] contact … and sometimes that has been us and sometimes, especially in the local markets, it has been the local teams who [Morton’s] counts on and who know how to sell the Morton’s brand quite well.”
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