Morton’s Writes the Book on Steak
Steakhouse teams with Clarkson Potter on “Morton’s Steak Bible” to help promote Morton’s brand.
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Drake’s team is launching a 41-city publicity tour for the book, in which Fritsch will make stops in each city at the local Morton’s where, for $30/person, the public can receive his book, food, drink and the opportunity to meet the author and have him sign the book.
“When Klaus gets into town, we’re pitching morning shows where he’ll make some of the recipes from the ‘Morton’s Steak Bible,’” Drake says. “We’ll also do book signings too.”
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