Morton’s Writes the Book on Steak
Steakhouse teams with Clarkson Potter on “Morton’s Steak Bible” to help promote Morton’s brand.
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Clarkson Potter, a subsidiary of Crown Publishing Group known for its lifestyle books, was the perfect match. Founded in 1959, the publisher touts titles from famous chefs such as Jeff Nathan, Rachael Ray and Martha Stewart. The company’s experience with cookbooks made it a nice home for the “Bible,” Drake says.
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