Breaking From Tradition
Susan Driscoll, CEO and president of iUniverse, on adapting to an industry in flux.
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What purpose does your blog serve?
Driscoll: I do the blog to educate authors. … Most people don’t understand the fundamentals of publishing or writing. Writing the blog gives me the means to share that wisdom. … I think I have a broad understanding of the entire business. Publishing is very segmented, and, unless you’re at the top, you don’t get the whole view. I’ve been lucky to have had jobs all across the board, so I have a broad perspective of the business.
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Peter Beisser
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