Breaking From Tradition
Susan Driscoll, CEO and president of iUniverse, on adapting to an industry in flux.
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We follow a different model of publishing. It’s not about trying to push books into stores and then taking them back. We give authors table space on the floor [at Barnes & Noble] as a reward. We do about 400 books a month. The volume [of books published] is completely different. Even the larger publishers don’t publish that many.
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Peter Beisser
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